Redesigned the mobile purchase experience to simplify complex promotions, improve pricing transparency, and create a scalable promotion framework across Rogers and Fido.

Promotions appeared across multiple steps of the purchase journey, making it difficult for customers to understand their true monthly cost and reducing confidence before checkout.

Mapped the end-to-end purchase journey, defined promotion logic with cross-functional teams, analyzed competitor experiences, and designed a centralized, reusable promotion system through iterative prototyping and testing.

Created a scalable promotion framework adopted across Rogers and extended to Fido, improving pricing clarity and supporting a more consistent purchase experience.