Connected Car • Mercedes Me App
Project Overview
Mercedes me connects drivers with their vehicles through remote controls, vehicle insights, and connected services. I collaborated on enhancing the mobile experience by improving feature discovery, accessibility, and reusable UI patterns while preserving the premium Mercedes-Benz brand experience.
Mercedes me connects drivers with their vehicles through remote controls, vehicle insights, and connected services. I collaborated on enhancing the mobile experience by improving feature discovery, accessibility, and reusable UI patterns while preserving the premium Mercedes-Benz brand experience.
Challenge
Increase engagement with connected vehicle services by improving feature discoverability, visual hierarchy, and interface clarity while preserving the premium Mercedes-Benz experience.
Increase engagement with connected vehicle services by improving feature discoverability, visual hierarchy, and interface clarity while preserving the premium Mercedes-Benz experience.
Design Approach
The redesign introduced a scalable promotional framework that supported seasonal campaigns while maintaining a consistent user experience. Accessibility improvements increased interface clarity, and reusable UI patterns streamlined future product updates across the Mercedes me ecosystem.
The redesign introduced a scalable promotional framework that supported seasonal campaigns while maintaining a consistent user experience. Accessibility improvements increased interface clarity, and reusable UI patterns streamlined future product updates across the Mercedes me ecosystem.
Results
Contributed to a 35% increase in CTR for connected vehicle service promotions and helped raise the Mercedes me App Store rating to 4.8.
Contributed to a 35% increase in CTR for connected vehicle service promotions and helped raise the Mercedes me App Store rating to 4.8.